Brochure Design
I partnered with Randal and Reeves, a London‑based bespoke tailor, to develop a complete brand identity and brochure that captured the precision and craftsmanship at the core of their service. Before moving into design, I worked closely with the founders to understand their philosophy, their clientele and the subtle details that distinguish true bespoke tailoring from made‑to‑measure. This discovery phase shaped a brand direction built on refinement, confidence and understated luxury, qualities that needed to be expressed visually and verbally across every asset.
The branding work centred on creating a visual language that felt timeless yet modern. I developed a restrained colour palette inspired by classic tailoring tones, paired with elegant typography and a clean, spacious layout system. These elements were designed to echo the tailoring process itself: meticulous, measured and intentional. Photography played a key role, with close‑up shots of stitching, fabric textures and hand‑finishing techniques giving the brand a tactile, intimate feel. The result was a cohesive identity that could flex across print, digital and in‑store touchpoints while maintaining a consistent sense of craft.
With the brand foundations in place, I designed a brochure that brought the Randal and Reeves story to life. Each spread balanced visual elegance with practical information, guiding readers through the bespoke journey from consultation to final fitting. The brochure now serves as a strategic tool for the business, supporting client conversations, elevating their in‑store experience and reinforcing their position as a modern tailor with traditional standards. Together, the branding and brochure work created a unified, premium presence that reflects the quality of the garments they produce.
If you would like a quotation on your next brochure or logo design project – simply complete my online quotation form.