Branding
The Bloom Angel, an esteemed florist based in the heart of Glasgow, approached me to redefine their brand identity and create a visual presence that truly reflects the calibre of their work. Known for crafting breathtaking floral installations for events, retail environments, and private celebrations, they have earned a reputation as a leading name in contemporary luxury floristry. The brief was clear: evolve the brand into something as refined, expressive, and memorable as the arrangements themselves.
The development of the new marque and wider brand system was a meticulous, research-led process. I set out to capture The Bloom Angel’s signature elegance and sense of grandeur, translating their artistry into a visual identity that feels both modern and timeless. The marque balances sculptural form with delicate detailing, echoing the precision and drama found in their floral compositions.
This refreshed identity extends far beyond the logo. It introduces a cohesive visual language that runs through every touchpoint—print collateral, packaging, digital platforms, and environmental graphics. Typography, colour, spacing, and imagery have all been carefully considered to create a brand world that feels luxurious, confident, and unmistakably The Bloom Angel.
Every element has been crafted to reinforce their reputation for refinement and excellence. Whether encountered on a business card, a delivery note, or a large-scale event installation, the identity ensures that the brand leaves a lasting impression, one that mirrors the beauty and impact of their floral work.
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